Broker Check

Central Region

10825 Watson Road

Suite 120
St. Louis, MO 63127
Larry VandeVen*, CLU, ChFC, CFP

Larry VandeVen*, CLU, ChFC, CFP

Regional Vice President

Larry VandeVen is the Regional Director for Penn Mutual's North Central Region. Larry has over 25 years of experience in the financial services industry including sales, sales management and product development. In his current role, Larry is responsible for recruiting, relationship management and overall sales results in an eight state region.

Prior to joining Penn Mutual, Larry served as Regional Vice President of the North Central Region for AIG's Independent Advisor Group and Regional Vice President for General American's Mid-America Region.

Larry is a 25+ year member of the National Association of Insurance and Financial Advisors and currently serves on the St. Louis chapter's board of directors. Larry is also the past president of the St. Louis chapter of the Society of Financial Services Professionals and a member of AALU.

Larry graduated from Central Methodist University and earned the Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) designations from the American College in Bryn Mawr, PA. He is also a Fellow in the Life Management Institute (FLMI®) and holds series 6, 7, 63 and 24 securities' registrations with FINRA. He is a registered representative of HTK.
Larry resides in St. Louis with his wife, Kathi. They have two adult children, Matt and Melissa.